Why turn on the TV for a yule log fire when you can just look down at your stomach? That’s, uh, the thinking behind Burger King France’s new Christmas sweater—excuse me, jumper. The festive get-up, from creative agency Buzzman, has a belly pocket designed for a mobile phone so you can insert it and play a yule-log-fire video during your holiday.
The whole thing makes a bit more sense when you remember Burger King’s pitch—that its burgers are flame grilled. So, you eat a flame-grilled burger and you get a fire in your belly? Wouldn’t you get heartburn instead? Who knows!