Bright Red\TBWA showcases a brand of socks fit for the dreamers of the world.
GOLDTOE tasked Tallahassee, Florida–based ad agency Bright Red\TBWA with infusing emotion into the low-interest category of socks. GOLDTOE, however, is no ordinary brand of socks. The company produces more than half of all men’s dress socks sold in US department stores, having been the standard-bearer in the industry since the early 1930s.
So Bright Red\TBWA decided to take the strategic high road and showcase socks as an aspirational purchase. Whether you have dreams of the corner office or seeing the world, you’ll be comfortable achieving them in a pair of GOLDTOE socks.
